The marketing for the new The X-Files miniseries is more like that for a movie than a TV show. It’s working perfectly to get fans hyped up as everything looks set up to be The X-Files like we remember it, not like it finished up. The new TV spot confirms that Mulder and Scully are back where they can make a difference and working for the FBI and presumably Mulder has been exonerated against all accusations.
The poster emphasises the importance of Cigarette Smoking Man, played by William B Davis, which will come as a surprise to many given that he died some time ago. Still you can’t keep a good villain down, apparently. It’s as if the 90s never ended.